August 26, 2011


After weeks of feeling I might self conbust at any moment- I am extremely honoured to announce that Tuula is heading to NYFW Spring 2012 as part of Tumblr's 20 bloggers. This is such an amazing opportunity and I cannot wait to experience first hand and share with you all what New York and the renowned fashion week are really all about. With less than a fortnight before FW starts and what will probably the craziest few weeks of my life, I am trying to replace my nerves with excitement. Any advice on where to go, what to see etc would be greatly appreciated! A huge thank you to Rich Tong and Tumblr, and every Tuula reader for making this possible.

Cue the freak out finding what to wear..!


  1. This is crazily awesome news!! What a fantastic dream to achieve! Can't wait to see what outfits you choose.. Yay! xx

  2. oh Jess, this is amazing news! it's so great to see influential Aussie bloggers take on the world and NEW YORK! big congrats! looking forward to seeing and reading all your NYC blog posts!

    x Lauren

  3. Congratulations! X

  4. That is so freaking exciting, you will do Aussies proud!

    Grace x
    i'd rather buy shoes...

  5. You must be very busy knowing that your part of NYFW! I congratulate you for that, only few of the bloggers are lucky enough to witness and be part of it. I'm a mens suits designer and I'm also wishing that I could witness the said event!

  6. CONGRATULATIONS! I'm oozing with jealousy and excitement for you :)) I can't wait to see your photos!

    I'm sure you'll look fantastic!

    XO D

  7. Congratulations! You will LOVE New York! The shopping there is amazing!

    Christie (Dark Blue Stripes)


  8. congrats~~
    i'll be reading your post during fashion week!

    Viaggio Della Farfalla
    The Key Item

  9. so happy for you! hopefully i'll also have time to pop up there !


  10. Congratulation Jess!!!! What an amazing achievement. You deserve it more than so many people know. I am so proud of how far you have come with Tuula, you are an absolute inspiration.

    Love, light & happiness

    S xxx

  11. Have fun in NY, streetstyle -crazy pedestrians outfits during FW you gonna love it !

    congrats on being in the top 20 bloggers 1

    x Dorothee

  12. AMAZING! Congratualtions! I can't wait to see the posts.

    x Maybel

  13. So exciting! Congratulations, you deserve it so much!

  14. Oooh wow congratulations!!! So well deserved. Looking forward to the posts from NYC!!

  15. What an amazing opportunity --looking forward to reports :-)

  16. Congrats! You definitely deserve it.
    You have great style, and your blog is so delovely.

  17. The second pic is great, enjoy the opportunity!

  18. Congrats! You totally deserved it :)
    I love your pics btw *